This article was first published on 2008-05-19. Due to the age of this article, it is included here for archive purposes only.
So what does this tell me? It tells me that when someone is buying a computer for themselves or their family, and they are willing to spend over $1000, buyers are overwhelmingly choosing Macs. And not just by a little: the number is two-thirds.
These are consumers voting with their own hard earned dollars. I think that is a more significant data point than the markets where the IT department decides for you what will be on your desk or what you buy when you’ve only got $500 to spend. These people aren’t the bargain hunters. Ask Dell how serving that market is going. These are people with a more significant investment choosing what will be the computer they want to use.
I like the way this trend is pointing: most people who have the freedom to choose are choosing Macs.