11/4/08
10:31 am

Nothing New From Apple For Rest of Year

Looks like we’ve been given an early holiday present by Apple: a break from the Apple rumor mill. Apple made an official statement this week that there will be no updates to product lines before the end of the year. No new iMacs or Mac Minis, which is the opposite of what we’ve heard on Apple rumor sites.
Now the reason for such an unusual announcement is obvious: Apple wants to sell some product for the holidays and they want the selling to start now. Rumors of new product updates always get people waiting instead of buying, hoping to avoid buying a computer just before a new version comes out.
So this may be the perfect time to buy, knowing you’ve got at least two months ahead where your purchase will remain the latest and greatest.
Of course early January brings MacWorld, where Apple traditionally announces something new. New iMacs and a Mac Mini update or replacement are likely there. But that’s a long time to wait if you need a new machine.