While no big new announcements are expected from Apple during the holiday shopping season, designers and engineers have been busy improving the online buying experience for Apple users.
One such change is the length of song previews in iTunes. Songs that are longer than 2.5 minutes now feature a 90-second preview. At least, in the U.S. iTunes store. But those outside the U.S. have something to cheer about as they can finally take advantage of App Store promo codes. These codes, given out by developers to get reviews and buzz for their new apps, are free coupons that were previously only available for people with U.S. iTunes accounts.
Last month Apple tried to make its iTunes gift card use a little clearer by offering iTunes gift cards with the iBooks icon on them. These are regular iTunes gift cards, but it shows clearly that these can be used for books. iTunes cards can be used to purchase music, apps or books. Apple also offers an Apple Store-specific gift card that can’t be using in iTunes, and a special card that can only be used to purchase an iPhone.
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