You can also watch this video at YouTube (but with ads).
10 Ways To Save Money When Buying Apple Products
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Thanks bunches
In the US military and retired military can also get a good discount. And, if they buy in the military exchanges, they don't have to pay sales tax.
Regarding military discounts, it helps if your military service is confirmed by "Verify Me" which then syncs seamlessly with the Apple Store. Using military exchanges also is an option, but there is limited opportunity to upgrade your purchase (e.g. added storage) that is possible when dealing directly with Apple.