App Store Hits 10 Billion Downloads

Even when Apple doesn’t release a new product it seems to know how to make headlines. The iOS App Store had its 10 billionth app download this week and Apple celebrated with a contest giving one lucky app buyer a $10,000 iTunes gift card.
The 10 billion number is significant when you realize it was done in about 2.5 years. Adoption of the iTunes Music store was much slower, taking about three times as long to reach 10 billion. But then again, the app store is filled with free content which probably accounted for a majority of the downloads.
There was an update to iMovie 11 this week. Version 9.0.2 fixes a nasty bug that plagued many people who found that audio was out of sync when they exported their video.
As the Verizon launch of the iPhone draws nearer we’re seeing some interesting things. Verizon has begun to run commercials for the iPhone thanking customers that stuck with them and “who never stopped believing this day would come.” Apple has an ad that shows both AT&T and Verizon next to each other: “two are better than one.”
AT&T would like to hold on to existing customers too, and has reportedly been offering their old unlimited data plan to those that call and ask. Verizon will be offering unlimited data for $30/month, but indicated that that plan will be phased out in the future.