Apple sent out a mass email today promoting a “four-day shopping event” starting this Friday, traditionally known as “Black Friday” in the U.S., when retailers have special sales to begin the holiday shopping season.
Apple rarely holds sales, and Black Friday is the only day where Apple has consistently offered discounts or special offers. Recently they have simply been including gift cards with purchases, so not actually lowering the price of products, but making it easier to outfit your new purchase with accessories.
We’ll have to see if this year is any different. Perhaps each of the four days will bring slight different offers.