Macs Account For Nearly Half of Desktop Sales

An interesting study by NPD Group shows that Mac desktops counted for about 48% of all desktop retail sales in October. While it may seem that it means half of all computers sold were Macs, some of this can be explained by the fact that Macs are more expensive on average, and don’t have a model that is the equivalent of the low-end PC. It is revenue, not units. But this is a recent record for Apple and it does show that they continue to gain market share.
This increase may continue in November thanks to the new iMacs and a Black Friday sale to be announced by Apple on Friday morning.