Mac Market Share Increases

Research firm IDC came out with its quarterly numbers showing that Macs now have a 13.6 percent share of new PC sales, the largest share in recent history. However, the overall market for PCs is down significantly and the total number of Mac sales is down, though still doing better relatively than PC sales.
The downturn in PC sales could simply be because businesses and consumers are waiting for Windows 8 to come out later this month before buying a new computer. Likewise, rumor sites say they are expecting new iMacs soon. However, it is also possible that the iPad and Android tablets are cutting significantly into sales. With consumers sometimes purchase a tablet instead of a new computer, the industry does not place them in the same class as PCs.
Apple is also looking to revitalize iPod nano sales with a new model that began shipping this week. Commercials for the new iPod started airing on television yesterday. Sales of non-iOS iPods have been down in recent years because of the iPhone and iPod touch.