I bought a Kindle book on how to use the Kindle. I can’t figure out how to read it.”
Apple news was dominated this week by CEO Tim Cook’s appearance at the All Things Digital Conference. He was interviewed on stage and asked about Apple’s future. While he didn’t announce any new products, he gave hints to Apple’s direction.
He mentioned that new features are in store for the iPhone Siri feature. Since Siri is merely send audio to Apple’s servers and responds remotely, it is easy for Apple to change how Siri works without any hardware or even software updates.
He also danced around questions about a future television product, without dismissing the possibility. Another issue was better Facebook integration with OS X and iOS, and Cook seemed to hint that it is in the works.
Cook also responded to criticism over Apple using overseas manufacturing. He pointed out that the iPad’s A5 processor and all iOS device “gorilla glass” is made in the U.S.
Today U.S. pre-paid mobile carrier Cricket announced they will start selling the iPhone. While the phone will cost more than from other carriers, because of the lack of subsidies, monthly costs will be less. The idea of no having a long-term contract may attract many customers.
“My ancestors were charlatan fortune tellers for medieval kings.”
“What is it that you do?”
“Basically the same thing. I’m a Wall Street analyst.”
Many rumors of new iPhones and Mac this week centered around improved screens. Some reports say that new MacBooks and iMacs this year will feature retina displays — higher density displays that are used on the iPhone and iPad. The change could be announced at the Worldwide Developers Conference in June along with developer tools to allow Mac app makers to build resolution-independent interfaces.
Rumors also persist that a new iPhone may feature a slightly larger screen. This could mean simply that the number of pixels on the already-dense screens remains the same, but the physical size of the screen changes. Or, it could mean a taller screen that will continue to run existing apps without using the extra space, or leaving the extra space for notifications and other information. A new iPhone could be released in the fall, one year after the current model.
“I tried writing a book but couldn’t finish it. I tried blogging but couldn’t think of what to write. I tried tweeting and 140 characters was still too much.”
“What about Pinterest? All you need to do is click on photos you like.”
“Hmmm. Still seems like a lot of work.”
Recently the environmental organization Greenpeace has been staging events to pressure Apple into using more renewable energy to power their data centers. They have blocked a shipment of coal to power plants, and have projected messages on to Apple’s headquarters building.
On the one hand, encouraging Apple as opposed to another company may bring more awareness to the need for renewable energy. On the other hand, Apple does a lot in this area already, including powering 50% of its North Carolina data center with renewable energy and stating that they hope to power 100% of its future Oregon center with it.
Should Greenpeace target Apple?
Apple released Mac OS X 10.7.4 this week with bug and security fixes. No major new features were introduced. You can get it by running Software Update.
In addition, a new version of Safari, 5.1.7 is available. This version forces users to get the latest version of the Flash plug-in. It is important from a security standpoint to keep Flash up-to-date as well as your browser and OS, and it is interesting that Apple is now making that a requirement.
Three new regional U.S. carriers announced they will be selling the iPhone. Kentucky’s Bluegrass Cellular, Kansas’ Nex-Tech Wireless and California’s Golden State Cellular will all start carrying the iPhone on May 18.
Adobe released the next version of its software suite, CS6. This includes new versions of Photoshop, Premiere, InDesign, Dreamweaver, Illustrator and Flash Pro. The applications can be bought in the traditional manner, but starting tomorrow can also be acquired through Adobe’s new online subscription service, Creative Cloud, for a monthly subscription fee.
“Sure, they give you iPads while you wait, but they just have old outdated health magazine apps on them.”