Even before the September 12 announcement, bloggers and TV commentators were proclaiming a $1,000 iPhone as “too expensive.” Viewpoints were expressed, complaints were noted, and jokes were made.
But everyone complaining about the price isn’t looking at this right. If price is a major factor to you, then you should be looking at the iPhone 8, not the iPhone X. The iPhone 8 is $699 which matches Google Pixel and Samsung phones, but with better specifications.
Look at it this way, if Apple only offered the 8 and 8 Plus, and didn’t have the X, then no one could reasonably complain about the price. So don’t fault them for offering a high-end model for those that want it.
Think of it this way: you could easily order a $7,000 highest-end version of the Mac Pro. I’m sure someone is, today. Do you need a $7,000 Mac Pro? No? Is a $1,200 MacBook what you are looking for? Then great, you don’t need to order the $7,000 Mac Pro. The existence of the Mac Pro doesn’t make your new MacBook any less useful or valuable. The existence of an iPhone X doesn’t make the iPhone 8 any less useful or valuable.
Also, consider: they will sell every iPhone X they make. And the people that buy them will probably love them. So why shouldn’t Apple, as a business, be selling $999 iPhone Xs? Just because you don’t want one doesn’t mean that Apple shouldn’t make it.
Most of all, stop saying that the new iPhone is $1,000. It isn’t. The new iPhone 8 starts at $699. There are versions at $799, $849 and $949. And yes, the iPhone X is $999 and $1,149. Apple will probably sell more $699 iPhone 8s than any other model. And that one is pretty much the same price as the 2016 iPhone 7.