It seems that almost every quarter Apple breaks new records. With $46 billion in revenue and $13 billion in net profit the 20122 holiday quarter was more than twice as profitable as 2010.
More than half of Apple’s revenue comes from the iPhone which sold 37 million units. iPad sales totaled more than 15 million. Also more than 5 million Macs were sold, a new record for a quarter. The Mac sales broke down into 3.7 million MacBooks and 1.5 million desktops.
“Yes, I know that iPhone is way too big. So was the wish-list of new features you wanted added to it.”
The release of iBooks Author by Apple last Thursday has created a flurry of mixed reactions among writers in the computer industry. While the iBooks 2 reading app adds some great features for reading books, such as highlighting text, flash card creation, and high quality interactive books, the authoring program seems to have some issues. It’s a no brainer that iBooks 2 will reduce the long-term cost of textbooks for students, yet the initial investment may be a problem for those that cannot afford an iPad.
What seems to irk potential authors though, is the licensing agreement for those who want to create books in iBook author. The supported ePub format book may only be published in the iBookstore if you charge for your creation, there’s a 2GB limit, Apple gets a 30% cut of the sales, and you must make a sample available. Some of the restrictions do not apply if your book is free.
This morning Apple announced a new iBooks app, and a content creation tool to match. The announcement came at a special presentation in New York featuring top Apple brass.
iBooks 2 for the iPad is available right now in the iOS app store and improves on the original by adding support for more graphics and animation, and even interactive widgets. Note-taking has also been improved. To get iBooks 2, simply go to the App Store on your iPad and update your apps. The new version of iBooks should replace the old one.
“I charge twenty bucks. Forty if you are a Wall Street analyst asking about Apple rumors.”
The non-Apple tech world is focused on the Consumer Electronics Show this week, leaving Apple news outlets to reminisce on fourth quarter and holiday sales and look forward to Apple’s next move. A Piper Jaffray analyst estimates that Apple sold 30 million iPhones last quarter, higher than expectations and up from last year. He said that the iPhone now accounts for nearly half of Apple’s revenue, and the iPad for 21 percent.
The MacBook Air line showed an increase in sales of 20 percent according to some reports. This contrasts with sales in the rest of the laptop industry which were down.
Apple confirmed this week that it purchased Anobit, a maker of high performance flash memory. Apple is the largest buy of flash memory in the world, using the chips in all iOS devices.
There are rumors of a special Apple event coming on Jan. 19 in New York. This could be an announcement of a new textbook service for the iPad. The Steve Jobs biography mentions that Apple is interested in changing how textbooks are distributed.
“I ‘liked’ your restaurant. I also gave it a thumbs up, five stars, +1 and added it to my favorites.”
“I’d rather just get a decent tip for once.”
Apple has started going after web sites that allow people to obtain iOS apps without paying for them. This week Apple started issuing take-down notices to sites that help people with jailbroken iOS devices get App Store apps for free. Apple faces many difficulties in helping app developers, since these sites are mostly outside of the U.S. and can move and change easily.
Jonathan Ive, Apple’s Senior Vice President of Industrial Design, was knighted this week by the Queen of England. Ive is the talent behind many of Apple’s recent designs, including many iMacs and MacBooks, the iPhone and iPad.
“I want to get that new novel, but I can’t decide on the format.”
“You mean hard cover or paperback?”
“What is this 2010? I mean iPad, Kindle, Nook or audio book.”