Live Updates, local San Francisco times:
10:05 — Steve Jobs takes the stage as the keynote speaker. Al Gore is in the audience (Apple board member).
10:08 — Announced that the new version of Mac OS X will be called “Snow Leopard.”
10:10 — Talking about iPhone 2.0, starting with the success of the SDK beta program.
10:10-10:25 — Talk about the SDK, similar to what was presented 3 months ago about how the SDK works.
10:27 — Sega to demonstrate Super Monkey Ball, updated with full features. Will be available at launch of iPhone App Store for $9.99.
10:30 — Ebay to demonstrate iPhone app.
10:32 — Loopt is demonstrating using a location-based social network app.
10:35 — TypePad demonstrating blogging application. App will be available for free from the App Store at launch.
10:37 — Associated Press application.
10:40 — Pangea Software, demonstrating two Mac port games: Enigma and CroMag Rally. $9.99 each.
10:44 — Mark Terry is showing an app named “Band” which turns the iPhone into a musical instrument.
10:47 — MLB.com (Major League Baseball) demonstrates “At Bat” — live game box scores and stats.
10:50 — Modality with medical software that helps med students learn.
11:52 — More medical application software from Mimvista.
11:56 — Digital Legends entertainment shows a fantasy adventure game, Krull. Ready by September.
12:01 — Announced “push” notification ability for applications as a substitute for running processes in the background. So after an application is quit, the user can still get push messages and sounds sent to their iPhone. It will be a unified service for all developers. Available in September, seeded to developers earlier.
11:03 — Jobs back, announcing new features for iPhone: Contact search. iWork document support, including keynote. MS PowerPoint too. Bulk delete of messages. Save email images to photo library. Scientific calculator. Parental controls. More languages. Character drawing for asian languages.
11:07 — iPhone 2.0 available in July. Free for iPhone users. $10 for iPod Touch users.
11:08 — iPhone App Store. Free apps are free. Pay apps give 70% to developer. Available wirelessly in more countries. Apps less than 10MB can be downloaded through mobile networks. Others through WiFi.
11:10 — Enterprise developers can distribute apps to only their users by authorizing iPhones in their enterprise to run those apps. Distribution can be internal to their organization.
11:11 — Can also use ad hoc distribution to distribute apps to 100 iPhones. Used for college classes.
11:12 — Mobile Me: brand new service through Apple. MS Exchange for the rest of us. Push information up and down to all devices. Will use me.com for Web-based client, Mac and PC. Uses iCal, Mail and Address Book too. Works with iDisk too. Anything updated/added on one device will update on all devices instantly.
11:26 — 60 day free tried for MobileMe. MobileMe replaces .Mac service. All .Mac services still there. All .Mac users automatically updated to MobileMe. Early July.
12:27 — Jobs talking about iPhone. Sold 6 million iPhone before running out.
12:29 — 3G network, enterprise support, 3rd-party application support, more countries, more affordable.
12:30 — iPhone 3G. Plastic back, flush headphone, jack, improved audio.
12:32 — Faster data downloads. Jobs demonstrates 3G speed vs. old iPhone and N95.
12:35 — Battery times: stand-by time: 300 hours, 2G talk time: 10 hours, 3G talk time: 5 hours, 3G browsing: 5-6 hours, video: 7 hours, audio 24 hours.
12:37 — GPS. Will be able to track as you move on a map.
12:39 — Countries: 25 as goal: Mexico, Canada, Australia, China, Japan, 29 in Europe, 15 in South America, 8 in Asia/Australia. 70 counties in next few months.
12:43– Price: $199 for 8GB, $299 for 16GB. White version available too.
12:45 — Rollout on July 11 in 22 countries.
One of the rumors for next week is a re-launch of .Mac, Apple’s ISP-like service. While there isn’t much fuel behind this rumor, it does make sense as .Mac is ripe for change.
So, basically, here is what .Mac currently does:
The problem is that most of these can be done on other services for free. Sometimes better. But each of these services has the potential to be a best-in-class with a little improvement.
What I would really like to see is all of these tied into each other in a social network-like interface. One reason to not post photos to .Mac in favor of Flickr is that people use Flickr like a social network — checking in on their friends’ photos. On .Mac, it is like posting to your own isolated site. No one will know you posted new photos without getting a reminder from you.
But what if .Mac worked like FaceBook, but with a Apple interface. You could post photos, blog entries, status updates, audio and video etc. And people in your social network would see it. Maybe people in other social networks would too — for instance if you could link your FaceBook account to your .Mac account. Or have an automatic Twitter message sent out.
So that is my wish for .Mac. Improve everything slightly. Then tie it all together and connect everyone.
We’ve mentioned and reviewed products from OtterBox at MacMost before. I like them, not just because their product protects my iPhone on a daily basis, but also because they are located just north of Denver, the home of MacMost.
You’ve probably heard of the tornadoes we had last week. Nasty. And not too far from OtterBox, as it turns out. They made out OK, but homes in the area were lost. They decided to help out their neighbors. They will donate 10% of online proceeds from sales in June 2008. So if you have been thinking about better protection for your iPhone, June would be a good time to purchase from OtterBox.
After blogging about a music video that used the Mac OS interface, MacMost viewer Ian wrote in about Scientific American’s 60 Second 60 Second Science video podcast which also uses Mac OS in an interesting way.
Most of the news in the Apple world in the last few days has been about the iPhone being out of stock both online and in Apple stores. The general wisdom points to this being an indicator of a new iPhone model coming out soon. For weeks now, there have been rumors that a new iPhone model will be released at the WWDC on June 9.
But there could be other explanations as well. This could simply be a manufacturing oversight on Apple’s part. They simply ran out of iPhones. Or, it could be a planned shortage, designed to boost demand. Sort of like the strategy everyone believes that Nintendo uses, controlling the supply of the Wii.
Or it could be something in the middle. It could be that a new iPhone model is coming out, but that it isn’t a 3G iPhone, but simply one with more memory.
It does seem to be a bit early for Apple to run out of stock if they don’t plan on releasing another iPhone until June 9. Some are speculating that a new iPhone is coming out but that it will actually come out before June 9, perhaps even in the next week or so.
None of this really fits into an obvious pattern that Apple has followed before. So perhaps, later this week, the iPhones will reappear in Apple stores with no explanation. We will never know the cause of the shortage.
But if that were true, why would Apple list the iPhone as being out of stock? Instead they would list the iPhone as simply shipping in 2-3 weeks or something like that. Then they would fill orders as they received more stock.
It does seem a bit early for Apple to come out with a completely new hardware for the iPhone. A release on June 9, would mean a second generation of hardware in less than a year. Plus, the main new feature rumored to be in the second-generation iPhone is the ability to communicate with faster 3G networks. But the reason this wasn’t in the original iPhone was because there was no low-power chip available to communicate with 3G networks. I would have thought that we would have heard rumors of a chip manufacturer delivering a new low powered 3G chip to Apple before this happened.
Adding to all this is the fact that Apple seems ready to roll out iPhones in some new countries. If the original iPhone is truly at the end of its life, then they surely won’t use that in these new markets. Which means a second-generation iPhone must be just around the corner.
I’m going to go out on limb and say that the iPhone shortage is caused by all the factors above. On the one hand, Apple didn’t make enough first-generation iPhones. But, they don’t mind a shortage as it will increase demand. This also prevents people from buying old iPhones just when a new iPhone is about to come out, which could lead to returns and exchanges.
Here’s a fun music video someone made completely using images from the Mac Desktop like Dashboard Widgets, iMovie, iTunes, text windows, and so on. The song is “Again & Again” by The Bird & the Bee. The artist that made the video is Dennis Liu. I particularly like how the video ends.
